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  1. TOC::TOC
  2. {
  3.      Chapter::Introduction
  4.      {
  5.           Section::Executive Summary
  6.           {
  7.                Status    0
  8.                Helper    0101
  9.           }
  10.           
  11.           Section::Mission
  12.           {
  13.                Status    0
  14.                Helper    0102
  15.           }
  16.           
  17.           Section::Objectives
  18.           {
  19.                Status    0
  20.                Helper    0103
  21.                Table::Objectives
  22.                {
  23.                     Filename    Tbl0103.vts
  24.                     Name    Objectives
  25.                     Graph    Cht0103.vtc
  26.                     GraphName    Objectives
  27.                }
  28.                
  29.           }
  30.           
  31.      }
  32.      
  33.      Chapter::The Business
  34.      {
  35.           Section::Business Background
  36.           {
  37.                Status    0
  38.                Helper    0201
  39.           }
  40.           
  41.           Section::Product/Service Description
  42.           {
  43.                Status    0
  44.                Helper    0202
  45.           }
  46.           
  47.           Section::Distribution
  48.           {
  49.                Status    0
  50.                Helper    0203
  51.           }
  52.           
  53.           Section::Marketing Personnel
  54.           {
  55.                Status    0
  56.                Helper    0204
  57.           }
  58.           
  59.      }
  60.      
  61.      Chapter::Macroenvironmental Analysis
  62.      {
  63.           Section::Economic Analysis
  64.           {
  65.                Status    0
  66.                Helper    0301
  67.           }
  68.           
  69.           Section::Industry Analysis
  70.           {
  71.                Status    0
  72.                Helper    0302
  73.           }
  74.           
  75.           Section::Legal Analysis
  76.           {
  77.                Status    0
  78.                Helper    0303
  79.           }
  80.           
  81.           Section::Socio-Cultural Analysis
  82.           {
  83.                Status    0
  84.                Helper    0304
  85.           }
  86.           
  87.           Section::Technological Analysis
  88.           {
  89.                Status    0
  90.                Helper    0305
  91.           }
  92.           
  93.      }
  94.      
  95.      Chapter::Market Analysis
  96.      {
  97.           Section::Market Definition
  98.           {
  99.                Status    0
  100.                Helper    0401
  101.           }
  102.           
  103.           Section::Market Segmentation
  104.           {
  105.                Status    0
  106.                Helper    0402
  107.           }
  108.           
  109.           Section::Customer Needs & Requirements
  110.           {
  111.                Status    0
  112.                Helper    0403
  113.           }
  114.           
  115.           Section::Competitors
  116.           {
  117.                Status    0
  118.                Helper    0404
  119.                Table::Competitive Analysis
  120.                {
  121.                     Filename    Tbl0404.vts
  122.                     Name    Competitive Analysis
  123.                }
  124.                
  125.           }
  126.           
  127.      }
  128.      
  129.      Chapter::Issues and Opportunities
  130.      {
  131.           Section::Strengths
  132.           {
  133.                Status    0
  134.                Helper    0501
  135.           }
  136.           
  137.           Section::Weaknesses
  138.           {
  139.                Status    0
  140.                Helper    0502
  141.           }
  142.           
  143.           Section::Opportunities
  144.           {
  145.                Status    0
  146.                Helper    0503
  147.           }
  148.           
  149.           Section::Threats
  150.           {
  151.                Status    0
  152.                Helper    0504
  153.           }
  154.           
  155.           Section::Resulting Issues
  156.           {
  157.                Status    0
  158.                Helper    0505
  159.           }
  160.           
  161.      }
  162.      
  163.      Chapter::Goals
  164.      {
  165.           Section::Financial
  166.           {
  167.                Status    0
  168.                Helper    0601
  169.                Table::Financial Goals
  170.                {
  171.                     Filename    Tbl0601.vts
  172.                     Name    Financial Goals
  173.                }
  174.                
  175.           }
  176.           
  177.           Section::Marketing
  178.           {
  179.                Status    0
  180.                Helper    0602
  181.                Table::Marketing Goals
  182.                {
  183.                     Filename    Tbl0602.vts
  184.                     Name    Marketing Goals
  185.                }
  186.                
  187.           }
  188.           
  189.      }
  190.      
  191.      Chapter::General Marketing Strategy
  192.      {
  193.           Section::Target Market
  194.           {
  195.                Status    0
  196.                Helper    0701
  197.           }
  198.           
  199.           Section::Positioning
  200.           {
  201.                Status    0
  202.                Helper    0702
  203.           }
  204.           
  205.      }
  206.      
  207.      Chapter::Specific Marketing Strategy
  208.      {
  209.           Section::Product, Branding, Packaging Strategy
  210.           {
  211.                Status    0
  212.                Helper    0801
  213.                Table::Product/Service Mix
  214.                {
  215.                     Filename    Tbl0801.vts
  216.                     Name    Product/Service Mix
  217.                     Graph    Cht0801.vtc
  218.                     GraphName    Product/Service Mix
  219.                }
  220.                
  221.           }
  222.           
  223.           Section::Pricing Strategy
  224.           {
  225.                Status    0
  226.                Helper    0802
  227.                Table::Pricing Analysis
  228.                {
  229.                     Filename    Tbl0802.vts
  230.                     Name    Pricing Analysis
  231.                     Graph    Cht0802.vtc
  232.                     GraphName    Pricing Analysis
  233.                }
  234.                
  235.           }
  236.           
  237.           Section::Distribution Strategy
  238.           {
  239.                Status    0
  240.                Helper    0803
  241.                Table::Distribution Channels
  242.                {
  243.                     Filename    Tbl0803.vts
  244.                     Name    Distribution Channels
  245.                     Graph    Cht0803.vtc
  246.                     GraphName    Distribution Channels
  247.                }
  248.                
  249.           }
  250.           
  251.           Section::Personal Selling Strategy
  252.           {
  253.                Status    0
  254.                Helper    0804
  255.                Table::Personal Selling Budget
  256.                {
  257.                     Filename    Tbl0804.vts
  258.                     Name    Personal Selling Budget
  259.                     Graph    Cht0804.vtc
  260.                     GraphName    Personal Selling Budget
  261.                }
  262.                
  263.           }
  264.           
  265.           Section::Advertising Strategy
  266.           {
  267.                Status    0
  268.                Helper    0805
  269.                Table::Advertising Budget
  270.                {
  271.                     Filename    Tbl0805.vts
  272.                     Name    Advertising Budget
  273.                     Graph    Cht0805.vtc
  274.                     GraphName    Advertising Budget
  275.                }
  276.                
  277.           }
  278.           
  279.           Section::Direct Marketing Strategy
  280.           {
  281.                Status    0
  282.                Helper    0806
  283.                Table::Direct Marketing Budget
  284.                {
  285.                     Filename    Tbl0806.vts
  286.                     Name    Direct Marketing Budget
  287.                     Graph    Cht0806.vtc
  288.                     GraphName    Direct Marketing Budget
  289.                }
  290.                
  291.           }
  292.           
  293.           Section::Sales Promotion Strategy
  294.           {
  295.                Status    0
  296.                Helper    0807
  297.                Table::Sales Promotion Budget
  298.                {
  299.                     Filename    Tbl0807.vts
  300.                     Name    Sales Promotion Budget
  301.                     Graph    Cht0807.vtc
  302.                     GraphName    Sales Promotion Budget
  303.                }
  304.                
  305.           }
  306.           
  307.           Section::Publicity and Public Relations Strategy
  308.           {
  309.                Status    0
  310.                Helper    0808
  311.                Table::Publicity and Public Relations Budget
  312.                {
  313.                     Filename    Tbl0808.vts
  314.                     Name    Publicity and Public Relations Budget
  315.                     Graph    Cht0808.vtc
  316.                     GraphName    Publicity and Public Relations Budget
  317.                }
  318.                
  319.           }
  320.           
  321.      }
  322.      
  323.      Chapter::Specific Marketing Program(s)
  324.      {
  325.           Section::Product, Branding, Packaging Programs
  326.           {
  327.                Status    0
  328.                Helper    0901
  329.                Table::Product/Service, Branding, Packaging Programs
  330.                {
  331.                     Filename    Tbl0901.vts
  332.                     Name    Product/Service, Branding, Packaging Programs
  333.                }
  334.                
  335.           }
  336.           
  337.           Section::Pricing Programs
  338.           {
  339.                Status    0
  340.                Helper    0902
  341.                Table::Pricing Programs
  342.                {
  343.                     Filename    Tbl0902.vts
  344.                     Name    Pricing Programs
  345.                }
  346.                
  347.           }
  348.           
  349.           Section::Distribution and Placement Programs
  350.           {
  351.                Status    0
  352.                Helper    0903
  353.                Table::Distribution and Placement Programs
  354.                {
  355.                     Filename    Tbl0903.vts
  356.                     Name    Distribution and Placement Programs
  357.                }
  358.                
  359.           }
  360.           
  361.           Section::Personal Selling Programs
  362.           {
  363.                Status    0
  364.                Helper    0904
  365.                Table::Personal Selling Programs
  366.                {
  367.                     Filename    Tbl0904.vts
  368.                     Name    Personal Selling Programs
  369.                }
  370.                
  371.           }
  372.           
  373.           Section::Advertising Programs
  374.           {
  375.                Status    0
  376.                Helper    0905
  377.                Table::Advertising Programs
  378.                {
  379.                     Filename    Tbl0905.vts
  380.                     Name    Advertising Programs
  381.                }
  382.                
  383.           }
  384.           
  385.           Section::Direct Marketing Programs
  386.           {
  387.                Status    0
  388.                Helper    0906
  389.                Table::Direct Marketing Programs
  390.                {
  391.                     Filename    Tbl0906.vts
  392.                     Name    Direct Marketing Programs
  393.                }
  394.                
  395.           }
  396.           
  397.           Section::Sales Promotion Programs
  398.           {
  399.                Status    0
  400.                Helper    0907
  401.                Table::Sales Promotion Programs
  402.                {
  403.                     Filename    Tbl0907.vts
  404.                     Name    Sales Promotion Programs
  405.                }
  406.                
  407.           }
  408.           
  409.           Section::Publicity and Public Relations Programs
  410.           {
  411.                Status    0
  412.                Helper    0908
  413.                Table::Publicity and Public Relations Programs
  414.                {
  415.                     Filename    Tbl0908.vts
  416.                     Name    Publicity and Public Relations Programs
  417.                }
  418.                
  419.           }
  420.           
  421.      }
  422.      
  423.      Chapter::Risk Analysis and Planning
  424.      {
  425.           Section::Description of Risks
  426.           {
  427.                Status    0
  428.                Helper    1001
  429.           }
  430.           
  431.           Section::Contingency Plans
  432.           {
  433.                Status    0
  434.                Helper    1002
  435.           }
  436.           
  437.           Section::Research & Development
  438.           {
  439.                Status    0
  440.                Helper    1003
  441.           }
  442.           
  443.           Section::Marketing Research
  444.           {
  445.                Status    0
  446.                Helper    1004
  447.           }
  448.           
  449.      }
  450.      
  451.      Chapter::Implementation and Control
  452.      {
  453.           Section::Sales Forecast
  454.           {
  455.                Status    0
  456.                Helper    1101
  457.                Table::Sales Forecast for Projected Year
  458.                {
  459.                     Filename    Tbl1101.vts
  460.                     Name    Sales Forecast for Projected Year
  461.                }
  462.                
  463.           }
  464.           
  465.           Section::Marketing Budget & Income Statement
  466.           {
  467.                Status    0
  468.                Helper    1102
  469.                Table::Marketing Budget and Profit and Loss Statement
  470.                {
  471.                     Filename    Tbl1102.vts
  472.                     Name    Marketing Budget and Profit and Loss Statement
  473.                     Graph    Cht1102.vtc
  474.                     GraphName    Marketing Budget and Profit and Loss Statement
  475.                }
  476.                
  477.           }
  478.           
  479.           Section::Monitoring of Programs
  480.           {
  481.                Status    0
  482.                Helper    1103
  483.                Table::Program Schedule (A)
  484.                {
  485.                     Filename    Tbl1103a.vts
  486.                     Name    Program Schedule (A)
  487.                }
  488.                
  489.                Table::Program Schedule (B)
  490.                {
  491.                     Filename    Tbl1103b.vts
  492.                     Name    Program Schedule (B)
  493.                }
  494.                
  495.           }
  496.           
  497.      }
  498.      
  499. }
  500.  
  501.